The Ipod is heralded as the most influential invention of the 21st century. It revolutionized the world of music, allows us to create a personal bubble in notoriously crowded areas, and made ordinarily banal experiences fun. However behind the illusion of good the I-pod has created, there is an underlying sinister secret regarding the product actual production and disposal. I-pod, the company that touts images of Ghandi, Martin Luther King, and Einstein that its heroes, produces its beloved products with exploited labor. It’s interesting to consider the effects, if such as secret is revealed to the public at large, on the company’s sales. Would the public become so disenchanted with the company that they angrily toss their Ipods away and vow never to purchase another Itunes song again? I seriously doubt it. Consider Wal-mart. Wal-Mart is infamous for bullying its suppliers and well as using cheap foreign labor. Its practices are well known to the public, but does that stop people from seeking out their unbeatable priced merchandise? The answer is obvious. The same is arguable true for Apple: Its brand name is so strong and its products are so desirable that even enlightening the public to its “sins” barely causes the buyers to blink, or even consider not using Apple’s products and services. The question then becomes, What incentive does Apple have to even invest in greener practices or treat its employees better when the bottom line rewards their current behavior? The answer remains unknown.
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